The Dyslexic dropout who became APAC’s leading Performance Creative Expert.

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At 15, I was diagnosed with dyslexia after years of being told I wasn’t “good enough”.

 

My psychologist’s advice: “Own it, or let it own you.”

 

I chose to own it, and the rest is history.

 

Age 23: Led the development & global rollout for the new parodontax website, setting a new standard for their online presence as it was previously non-existent.

 

Age 24: Spearheaded Toyota Europe’s integrated brand launch of the 'C-HR,' which saw it create and dominate a brand new SUV-crossover segment, globally.

 

Age 25: Headhunted to Australia to launch the C-HR locally, helping them secure market leader status after years of competitor domination.

 

Age 26: Produced a Qantas campaign that boosted YoY bookings by 158%, securing an Effie and a Silver Cannes Lions.

 

Age 27: Helped Selley's Storm Sealant achieve a nationwide sellout within a week of launching the campaign, this also won an Effies.

 

Age 28: Led the redesign of KitKat’s soft plastics recycling initiative, turning wrappers into public benches and encouraging Aussies to “have a break.” Articles about this can be found in Times magazine. Also won awards in Spikes Asia, Cannes and AdWeek for this.

 

Age 29: Launched BINGE in Australia from my one-bed Bondi studio—right in the middle of a global pandemic. We aimed to get 500K subs in 12 months, we got 1m in 8 months.

 

Age 30: Led the creation of the largest men’s mental health campaign, ‘Boys Do Cry,’ rebadging The Cure’s iconic song and driving 40K+ people to seek help.

 

Age 31: Became GM of The Hallway, leading it to become Australia’s second most awarded independent agency while graduating from The Marketing Academy. Busy year...

 

Age 32: As GM of The Hallway, we won new clients in Anytime Fitness, Boody and various government contracts leading to multiple Effies, Spikes and Cannes Lions awards.

 

Now at 33: At G squared, I'm tasked with building a Creative Division where I’m pioneering performance creative campaigns using data, AI, and a team of brilliant minds to redefine digital marketing for brands such as P&G, WorldFirst and SanDisk.

 

Beyond the desk: I’m still pulling on the boots for the Philippines National Rugby League team, having had the honour of captaining twice. I’ve got a soft spot for rom-coms and a curious obsession with watches - because why have just one hobby when you can have many?

 

Let’s chat: Whether it’s about redefining your brand’s creative strategy, rugby, or debating the best rom-coms, I’m all ears.

 

Reach out at hello@mcmurph.com