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About me

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My story

The Dyslexic dropout who became APAC’s leading Performance Creative Expert.

 

At 15, I was diagnosed with dyslexia after years of being told I wasn’t “good enough”.

 

My psychologist’s advice: “Own it, or let it own you.”

 

I chose to own it, and the rest is history.

 

Age 23: Led the development & global rollout for the new parodontax website, setting a new standard for their online presence as it was previously non-existent.

 

Age 24: Spearheaded Toyota Europe’s integrated brand launch of the 'C-HR,' which saw it create and dominate a brand new SUV-crossover segment, globally.

 

Age 25: Headhunted to Australia to launch the C-HR locally, helping them secure market leader status after years of competitor domination.

 

Age 26: Produced a Qantas campaign that boosted YoY bookings by 158%, securing an Effie and a Silver Cannes Lions.

 

Age 27: Helped Selley's Storm Sealant achieve a nationwide sellout within a week of launching the campaign, this also won an Effies.

 

Age 28: Led the redesign of KitKat’s soft plastics recycling initiative, turning wrappers into public benches and encouraging Aussies to “have a break.” Articles about this can be found in Times magazine. Also won awards in Spikes Asia, Cannes and AdWeek for this.

 

Age 29: Launched BINGE in Australia from my one-bed Bondi studio—right in the middle of a global pandemic. We aimed to get 500K subs in 12 months, we got 1m in 8 months.

 

Age 30: Led the creation of the largest men’s mental health campaign, ‘Boys Do Cry,’ rebadging The Cure’s iconic song and driving 40K+ people to seek help.

 

Age 31: Became GM of The Hallway, leading it to become Australia’s second most awarded independent agency while graduating from The Marketing Academy. Busy year...

 

Age 32: As GM of The Hallway, we won new clients in Anytime Fitness, Boody and various government contracts leading to multiple Effies, Spikes and Cannes Lions awards.

 

Now at 33: At G squared, I'm tasked with building a Creative Division where I’m pioneering performance creative campaigns using data, AI, and a team of brilliant minds to redefine digital marketing for brands such as P&G, WorldFirst and SanDisk.

 

Beyond the desk: I’m still pulling on the boots for the Philippines National Rugby League team, having had the honour of captaining twice. I’ve got a soft spot for rom-coms and a curious obsession with watches - because why have just one hobby when you can have many?

 

Let’s chat: Whether it’s about redefining your brand’s creative strategy, rugby, or debating the best rom-coms, I’m all ears.

 

Reach out at hello@mcmurph.com

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Awards and Accolades

2024

  • Cannes Lions – Bronze, Design

  • Cannes in Cairns – 5 Crocs Awards (4 Gold, 1 Platinum)

  • PADC Skulls Awards – Juror, Digital and Content

 

2023

  • B&T Awards – 7 Finalists (1 Award for Bravery)

  • SPIKES ASIA – 4 Awards (2 Gold, 2 Silver)

  • Webby Awards – 2 Gold

  • AWARD Awards – 5 Awards (1 Gold, 2 Silver, 2 Bronze)

 

2022

  • Marketing Academy Scholar

  • UnLtd Hall of Good – Inductee

  • UnLtd Ambassador for Good – Inductee

  • SPIKES ASIA – Gold, Social & Influencer

  • SPIKES ASIA – Bronze, PR

 

2021

  • LIA (London International Awards) – Bronze, Craft Production Design

  • APCO Awards – Winner, Packaging Design for Sustainability

 

2020

  • APAC Effies – Grand Effie

  • APAC Effies – Gold

  • Mumbrella Awards - Travel Marketing 
     

2019

  • Caples Awards – Silver, Branded Content

  • Caples Awards – Bronze, Digital

  • Adfest - Digital Agency of the Year

 

2018

  • Dentsu Creative Link – Grand Prix, 1 Gold, 3 Bronze

  • AWARD Awards – 2 Silver (Branded Content/UGC; Branded Content/Online/Series), 1 Bronze (Integrated Social Media)

  • SPIKES ASIA – 1 Silver (Branded Content for Social), 2 Bronze (Digital: Travel; Digital: Content Placement), 1 Finalist (Digital: Use of Branded Content for Social)

  • Mumbrella Awards – Social Idea of the Year

  • AdNews Awards – Media Idea of the Year

 

2014

  • Effies – Bronze, Healthcare

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Employment History

2024 - Present - Head of Creative, G Squared, Sydney
2020 - 2024 - General Manager, The Hallway, Sydney

2018 - 2019 - Engagement Lead, VML, Sydney
2016 - 2018 - Senior Account Manager, BWM Dentsu, Sydney
2015 - 2016 - European Account Manager, Saatchi and Saatchi,  London
2012 - 2015 - Global Account Executive, Grey London

Quick Facts

LOCATION

151 Regent Street

Chippendale 

NSW 2009

Sydney, Australlia

SOCIAL

LET'S CHAT

Email: hello@mcmurph.com

Tel: +61 403 152 489

LOCATION

151 Regent Street

Chippendale 

NSW 2009

Sydney, Australlia

SOCIAL

LET'S CHAT

Email: hello@mcmurph.com

Tel: +61 403 152 489

© Chris Murphy

LOCATION

151 Regent Street

Chippendale 

NSW 2009

Sydney, Australlia

SOCIAL

STAY CONNECTED

Subscribe to my weekly pulse for all things performance creative, AI for creativity and self-development.

LET'S CHAT

chrismurphy705@gmail.com

Tel. +61 403 152 489

LOCATION

151 Regent Street

Chippendale 

NSW 2009

Sydney, Australlia

SOCIAL

STAY CONNECTED

 

Subscrube to my weekly pulse for all things performance creative, AI for creatitiy and Self-Development

LET'S CHAT

chrismurphy705@gmail.com

Tel. +61 403 152 489

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