About me

My story
The Dyslexic dropout who became APAC’s leading Performance Creative Expert.
At 15, I was diagnosed with dyslexia after years of being told I wasn’t “good enough”.
My psychologist’s advice: “Own it, or let it own you.”
I chose to own it, and the rest is history.
Age 23: Led the development & global rollout for the new parodontax website, setting a new standard for their online presence as it was previously non-existent.
Age 24: Spearheaded Toyota Europe’s integrated brand launch of the 'C-HR,' which saw it create and dominate a brand new SUV-crossover segment, globally.
Age 25: Headhunted to Australia to launch the C-HR locally, helping them secure market leader status after years of competitor domination.
Age 26: Produced a Qantas campaign that boosted YoY bookings by 158%, securing an Effie and a Silver Cannes Lions.
Age 27: Helped Selley's Storm Sealant achieve a nationwide sellout within a week of launching the campaign, this also won an Effies.
Age 28: Led the redesign of KitKat’s soft plastics recycling initiative, turning wrappers into public benches and encouraging Aussies to “have a break.” Articles about this can be found in Times magazine. Also won awards in Spikes Asia, Cannes and AdWeek for this.
Age 29: Launched BINGE in Australia from my one-bed Bondi studio—right in the middle of a global pandemic. We aimed to get 500K subs in 12 months, we got 1m in 8 months.
Age 30: Led the creation of the largest men’s mental health campaign, ‘Boys Do Cry,’ rebadging The Cure’s iconic song and driving 40K+ people to seek help.
Age 31: Became GM of The Hallway, leading it to become Australia’s second most awarded independent agency while graduating from The Marketing Academy. Busy year...
Age 32: As GM of The Hallway, we won new clients in Anytime Fitness, Boody and various government contracts leading to multiple Effies, Spikes and Cannes Lions awards.
Now at 33: At G squared, I'm tasked with building a Creative Division where I’m pioneering performance creative campaigns using data, AI, and a team of brilliant minds to redefine digital marketing for brands such as P&G, WorldFirst and SanDisk.
Beyond the desk: I’m still pulling on the boots for the Philippines National Rugby League team, having had the honour of captaining twice. I’ve got a soft spot for rom-coms and a curious obsession with watches - because why have just one hobby when you can have many?
Let’s chat: Whether it’s about redefining your brand’s creative strategy, rugby, or debating the best rom-coms, I’m all ears.
Reach out at hello@mcmurph.com

Awards and Accolades
2024
-
Cannes Lions – Bronze, Design
-
Cannes in Cairns – 5 Crocs Awards (4 Gold, 1 Platinum)
-
PADC Skulls Awards – Juror, Digital and Content
2023
-
B&T Awards – 7 Finalists (1 Award for Bravery)
-
SPIKES ASIA – 4 Awards (2 Gold, 2 Silver)
-
Webby Awards – 2 Gold
-
AWARD Awards – 5 Awards (1 Gold, 2 Silver, 2 Bronze)
2022
-
Marketing Academy Scholar
-
UnLtd Hall of Good – Inductee
-
UnLtd Ambassador for Good – Inductee
-
SPIKES ASIA – Gold, Social & Influencer
-
SPIKES ASIA – Bronze, PR
2021
-
LIA (London International Awards) – Bronze, Craft Production Design
-
APCO Awards – Winner, Packaging Design for Sustainability
2020
-
APAC Effies – Grand Effie
-
APAC Effies – Gold
-
Mumbrella Awards - Travel Marketing
2019
-
Caples Awards – Silver, Branded Content
-
Caples Awards – Bronze, Digital
-
Adfest - Digital Agency of the Year
2018
-
Dentsu Creative Link – Grand Prix, 1 Gold, 3 Bronze
-
AWARD Awards – 2 Silver (Branded Content/UGC; Branded Content/Online/Series), 1 Bronze (Integrated Social Media)
-
SPIKES ASIA – 1 Silver (Branded Content for Social), 2 Bronze (Digital: Travel; Digital: Content Placement), 1 Finalist (Digital: Use of Branded Content for Social)
-
Mumbrella Awards – Social Idea of the Year
-
AdNews Awards – Media Idea of the Year
2014
-
Effies – Bronze, Healthcare

Employment History
2024 - Present - Head of Creative, G Squared, Sydney
2020 - 2024 - General Manager, The Hallway, Sydney
2018 - 2019 - Engagement Lead, VML, Sydney
2016 - 2018 - Senior Account Manager, BWM Dentsu, Sydney
2015 - 2016 - European Account Manager, Saatchi and Saatchi, London
2012 - 2015 - Global Account Executive, Grey London
Quick Facts
LOCATION
151 Regent Street
Chippendale
NSW 2009
Sydney, Australlia
LOCATION
151 Regent Street
Chippendale
NSW 2009
Sydney, Australlia
© Chris Murphy
LOCATION
151 Regent Street
Chippendale
NSW 2009
Sydney, Australlia
STAY CONNECTED
Subscribe to my weekly pulse for all things performance creative, AI for creativity and self-development.

LOCATION
151 Regent Street
Chippendale
NSW 2009
Sydney, Australlia
STAY CONNECTED
Subscrube to my weekly pulse for all things performance creative, AI for creatitiy and Self-Development