BINGE - Unturnoffable
- Chris Murphy
- Jan 4
- 1 min read
Updated: Jan 6
Client: BINGE - Part of NewsCorp
Agency: The Hallway
We launched the 'We're for the Bingers' brand platform - turning attention from the content of the streaming platform to celebrating the people watching the content - the Bingers.
This was a wildly successful campaign amidst the context of launching a streaming app in the middle of a pandemic.
We also developed a visual branding device that they can adapt it to any trailer they receive.