Boody - Make yourself comfortable

Client: Boody Australia

Agency: The Hallway

Women spend an average of 27 years dealing with uncomfortable underwear that digs and rubs. Boody is revolutionizing this, encouraging people to expect more from their underwear.

We created a new brand platform inviting women to embrace true comfort, believing that the best underwear leaves no impression at all.

To highlight this, our Boody campaign took a bold step by not showcasing the underwear itself. This daring strategy led to outstanding success.