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Elevit & Menevit - Love Grows

  • Writer: Chris Murphy
    Chris Murphy
  • Jan 4
  • 1 min read

Updated: Jan 6






The brief was to create a 'need' for the pre-natal pregnancy product for both men and women.


Sales of Elevit weren't an issue, but more so the sales of Menevit (the male pre-natal multivitamin) as research showed that men didn't think they needed it and all Menevit marketing prior was one-to-one which didn't work, so we needed a new approach.


We created an emotional journey showing how a couple's love grows over time and how Elevit and Menevit can help them start a new chapter in their lives.


Further to this, we bundled Menevit and Elevit products in store and sales soared - as we may be selling to men and women, quite often the woman would purchase Menevit on behalf of men, as portrayed below:



 
 
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