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Qantas US - Passport Take off

  • Writer: Chris Murphy
    Chris Murphy
  • Jan 4
  • 1 min read

Updated: Jan 6

Client: Qantas US



Qantas US wanted to get more Americans to visit Australia. Yet only 63% of Americans hold a valid US passport, despite Australia being at the top of every American's bucket list.


And so, we gave them a discount to the amount of a US passport. This unlocked tremendous growth for Qantas US - one being 20% of annual website traffic in 10 days. This insight got me promoted and we made raft of great work for Qantas off the back of this campaign.

 
 
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