Toyota C-HR - Thrill of the next (Australian brand launch)

Client: Toyota Motors Australia

Agency: BWM Dentsu (Dentsu Creative)

Watch the 'making of' here

We launched the all-new Toyota C-HR down under and this was a huge multi-faceted campaign across TV, OOH, sponsorships and integrated digital. The campaign was a huge success and sales for the C-HR skyrocketed across the country to the point where there was already a 6-month wait list after launch as all models were sold out.

Watch the spot here

Watch the 15 second product feature films here