Toyota GB + England Cricket - Always a better way

Client: Toyota GB

Agency: Saatchi and Saatchi London

Toyota, England Cricket's official car partner, sent out a call to cricket fans and players to come up with ways of making the game better, with the best cricketing innovation having the chance to be involved with Toyota and the ECB in exploring how the idea might be put into practice in the game. The campaign involved a digital hub for people to contribute their ideas to, which was driven by the hashtag #bettercricket being used on various social channels.