top of page
Untitled design (13).png
Chris Murphy - G Squared.png

Performance Creative Specialist
driving full-funnel growth across APAC

For more than 15 years, I’ve partnered with brands like ANZ, Toyota and Braun to deliver full-funnel campaigns that connect with customers and drive real business growth.

Work I'm most proud of

I take pride in making an impact, and each of these campaigns have been a milestone in my career. 

Screenshot 2025-01-04 at 6.41.12 pm.png

BINGE
Unturnoffable

View results
BDC_Image_Men.jpg

GOTCHA 4 LIFE
BOYS DO CRY

View results
Screenshot 2025-01-04 at 10.10.58 pm.png

QANTAS
The passport takeoff

View results
Screen+Shot+2020-11-04+at+5.59.06+pm.png

KITKAT
Give the planet a break

View results

Notable projects

Notable projects

Category Experience

Featured work

Click on the image to view case study

Kitkat 
Snap out of it 

Untitled design (18).png

WORLD FIRST
Every payment counts

Screenshot 2025-05-03 at 10.00.02 pm.png

Toyota C-HR 
Thrill of the next

02chrm.jpg

Toyota Yaris
More clever than ever

Screenshot 2025-05-24 at 9.55.12 am.png

Anytime Fitness
Find your fit

Screenshot 2025-01-04 at 6.31.50 pm.png

Boody
Make yourself comfortable 

Screenshot 2025-01-04 at 6.10.34 pm.png

v2Food
Summer Menu

Screenshot 2025-03-16 at 7.40_edited.jpg

Nutri-Grain
Unstoppable

Screenshot 2025-05-23 at 9.55.26 pm.png

What are performance creative campaigns? 

Performance Creative campaigns start with bold thinking and get sharper the moment they go live, tested, tweaked and optimised to drive impact. Gone are the days of set and forget.

Untitled design (21).png

  • Toyota (Europe, United Kingdom and Australia)

    Great Wall Motors (Australia)

    Anytime Fitness (Australia and NZ)

    Rugby Australia

  • ANZ Bank

    BCU Bank

    Payright

    Zip Co.

  • - Bayer (Berocca, Nasonex and Elevit)

    - GlaxoSmithKline (parodontax and Sensodyne)

    - Nestlé (Allen's, KitKat and MilkyBar)

    - v2Food (Soulara and Macros)

    - Kellogg's (Nutri-Grain and Sultana Bran)

    - Selley's (Hold Up, Power Grip and Storm Sealant)

  • BINGE  (NewsCorp)

    Kayo (NewsCorp)

    Google

  • QANTAS (AUS, UK and USA)

    Tourism Fiji

    Destination NSW

Category experience

Category Expertise

Chris Murphy - G Squared.png
Chris Murphy - G Squared.png

APAC's Leading Performance Creative Expert

I create campaigns that fuse data and creativity, turning insights into powerful

results that drive growth across APAC.

Testimonials

He sought to get under the skin of our business to understand our key challenges and was instrumental in bringing to life our new Anytime Fitness brand.

Caitlin Bancroft

CMO, Anytime Fitness

I couldn’t recommend Chris and
G Squared more highly for business advice and creative campaign execution. 

Jade Lish

Head of Marketing, v2 Food

Chris is a great communicator and willing to go above and beyond to get great results.

Hannah Roy

CMO, Splend AUNZ

LOCATION

151 Regent Street

Chippendale 

NSW 2009

Sydney, Australlia

SOCIAL

TikTok


Instagram



YouTube

LinkedIn

LET'S CHAT

​

Email: hello@mcmurph.com

Tel: +61 403 152 489

© Chris Murphy

© Chris Murphy

bottom of page