I help the people building the future get understood, backed and bought

"Own it, or let it own you."

That was my psychologist's advice at fifteen, when I was diagnosed with dyslexia after years of being told, in various polite ways, that I wasn't good enough. I chose to own it.

Because dyslexia makes dense, jargon-heavy information genuinely hard to process, I had no choice but to find the shortest path to the centre of an idea. It took me years to realise that wasn't a workaround. It was the whole skill. Once told I wasn't good enough, I now make complicated things clear for a living.

I spent nearly fifteen years sharpening it inside J. Walter Thompson, Saatchi & Saatchi, Grey and Dentsu, on brands like Google, Qantas, Toyota and BINGE. I launched cars across Europe, a streaming service in a pandemic and one of Australia's largest men's mental health campaigns.

Now I point all of it where clarity matters most: frontier tech, meaning deep tech, aerospace and defence. These founders are solving genuinely important problems. My job is closing the gap between what they've built and what the market wants to buy. That's Murphy & Company, and it's the most meaningful work I've done.

Off the clock I'm a third culture kid: Filipino mum, British dad, born in Abu Dhabi, eldest of three. I've captained the Philippines National Rugby League team, walked more than 200 Australian beaches and will defend the rom-com as a serious art form.